How to Create Google Adwords Conversions using Website Click Events

 

 

STEP 1. Login to your Google Adwords Account, select the Tools then Conversions menu and click the + Conversion button.

STEP 2. Then select Website.

STEP 3. Under Rule choose Event and enter your Conversion Name (you might want to use the same Event Name from Popcorn Metrics, but you can use any name that makes sense for you)

STEP 4. Enter your conversion details as normal, then select Save and Continue

STEP 5. On the next screen under Install Your Tag copy and paste the following into Popcorn Metrics

  • google_conversion_id and 
  • google_conversion_label and paste into Popcorn Metrics.

 

TIP:  Copy the entire Conversion Tag code and paste into any text editor.  Then you will be able to copy the conversion ID and LABEL.

 

google_adwords_select_conversion_id_and_label.png

EXAMPLE:  Copy the values highlighted below:

 

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 97XYZ1234;
var google_conversion_label = "B0TcCI6LslXXXXpzwM";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/97XYZ1234/?label=B0TcCI6LslXXXXpzwM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

 

 

STEP 6: Paste into Popcorn Metrics Google Adwords Integration

  • Inside Popcorn Metrics, select Integrations Menu
  • Select the Event to send as a Conversion.
  • Paste the Conversion ID and Label from your Google Adwords Website Conversion as shown below.
  • Click Enable Adwords Conversion.

google_adwords_click_event_and_conversion_id_and_label.png

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