PART 1. Create a Goal inside Google Analytics
PART 2. Link your Google Adwords and Google Analytics accounts
If you use MCC, see: How to Link Google Analytics and an AdWords manager account (MCC)
PART 3. Import Analytics Goals into Adwords
- Open Google Adwords
- Select Tools > Google Analytics
- From the list of Goals, select the goals to Import
- Click Import.
- Verify your Imported Goals under Tool > Conversions with "Source" as "Analytics".