Do I need to have an account with the Analytics tools?

Yes, you need to have an account with whichever Analytics tools you want us to send data to. Almost everyone has Google Analytics already installed. If you want to use any of the other tools, just sign-up for an account with them and follow their installation instructions (usually this is just a snippet of code to add to your website.) With PopcornMetrics you can then just choose whichever tools you have installed on your website, and we'll automatically send the events to those tools.

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