Optimizely and Segment.com - How to Send Events Data for Experiment Goals

Using Optimizely with Popcorn Metrics + Segment.com
 
You can send data to Optimizely.com using our integration with Segment.com.  From Segment you can forward events data to many other integrations, including Optimizely.  
 
Using Popcorn Metrics + Segment is a powerful combination.
 
If you want to track custom events directly to Optimizely, you would take these two steps:
  1. Create Events in Popcorn Metrics and enable our Segment integration. 
  2. Install Segment and enable their Optimizely integration.
 
Custom Event Goals in Optimizely
 
Optimizely accepts the event name sent from Popcorn Metrics. To use events in Optimizely you would create a Custom Event Goal with the exact same name as the event you are sending from Popcorn Metrics.
 
You can read more here:
 
 
Creating Event for Experiment Elements
 
If your Optimizely experiment changes a specific page element (e.g. Button text, or Button position) and you want to track events on that specific element, you can force Optimizely to display each Variant, and then add events in Popcorn Metrics to that specific variant.
 
To add Events to dynamic elements which are changed in Optimizely, set 100% of visitors to each variation, as shown below.  
 
STEP 1:
 
In Optimizely, set 100% Traffic to Variation "Original Page".  
Then reload the page in Popcorn Metrics and add events to that Variation.
 
 
 
STEP 2:
In Optimizely, set 100% Traffic to Variation "Variation 1".  
Then reload the page in Popcorn Metrics and add events to that Variation.
 
 
STEP 3:
Then repeat for each variation Variation 2, etc, and reload each variation in Popcorn Metrics and add events to that Variation.
 
 
 

 

Have more questions? Submit a request