Google Adwords: How to Import Analytics Event Goals as Conversions


PART 1.  Create a Goal inside Google Analytics

SEE:   How to set up Goals in Google Analytics


PART 2.  Link your Google Adwords and Google Analytics accounts

SEE: How to Link AdWords and Analytics

If you use MCC, see: How to Link Google Analytics and an AdWords manager account (MCC) 


PART 3. Import Analytics Goals into Adwords

  1. Open Google Adwords
  2. Select Tools > Google Analytics
  3. From the list of Goals, select the goals to Import
  4. Click Import.
  5. Verify your Imported Goals under Tool > Conversions with "Source" as "Analytics".


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