How to Add a Custom Conversion using Facebook Pixel

This article show you how to create a Custom Conversion in Facebook Ads Manager using Facebook Pixel Events.


  1. Open you Facebook Ads Manager
  2. Select Custom Conversions (currently under Events Manager menu)
  3. Select Create Custom Conversion
  4. Under Website Event, select the name of the Event you configured in Popcorn Metrics.
  5. Optionally customise the Rule using URL or Event Parameters.  
  6. Name your Event (we recommend using the same name as the Event).
  7. Select a Category , e.g. Lead or Complete Registration.
  8. Enter an optional Conversion Value.
  9. Click Create.




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